Responding to disproportionate rates of African American and Hispanic
children dying in motor vehicle-related crashes, Cincinnati Children’s
Hospital Medical Center and Toyota today announced that they are
doubling the reach of their groundbreaking safety education program
Up for Life.
Buckle Up for Life – or
Vida in Spanish – is the only national program of its kind. To view
a video about the program, please click
Research analyzed by Cincinnati Children’s – a national leader in
pediatric and adolescent medicine – shows that African American and
Hispanic children are more likely than other children to die in motor
vehicle crashes. Research also shows that, due to multiple factors,
African American and Hispanic children are significantly less likely
than non-African American and non-Hispanic children to be buckled up in
seat belts or car seats.
Motor vehicle crashes are the leading cause of death for children in
the U.S. between the ages of 1 and 12.
Three out of every 4 car seats are not used or installed correctly
and almost 50% of fatally injured children were unrestrained at the
time of a crash.
In crashes involving fatalities in children under 14, seat belt use is
lower among African Americans than among all other race or ethnic
Hispanic children are significantly less likely to be buckled up than
Non-Hispanic children across all age groups.
The number of children buckled up nearly tripled among the families
who participated in one of
Buckle Up for Life’s pilot cities.
Expansion Doubles the Reach of
Buckle Up for Life
The new locations for
Buckle Up for Life include Houston, Las
Vegas, Philadelphia and Orange County, CA. They join programs already in
place with local hospital partners in Chicago, Cincinnati, Los Angeles
and San Antonio. The program’s expansion to Las Vegas is being conducted
in conjunction with Children’s Hospital of Nevada at UMC. Hospital
partners in Houston, Philadelphia and Orange County will be announced
“Years ago, a mother who was involved in a car crash in which her child
died said something to me that to this day haunts me but also inspires
me, ‘If I only knew,’” said Dr. Victor Garcia, founding director of
Trauma Services at Cincinnati Children’s, professor of pediatric surgery
and a co-founder of
Buckle Up for Life. “The number of African
American and Hispanic children dying unnecessarily in motor
vehicle-related crashes is alarming, something I see firsthand in my
work as a trauma surgeon. This is a public health emergency that can be
avoided and needs to be addressed. We know that safety education and
access to car seats can make a major difference, and working with
Toyota, we are glad to have the opportunity to help.”
“At Toyota, we are strongly committed to the belief that everyone
deserves to be safe,” said Patricia Salas Pineda, group vice president
of National Philanthropy and the Toyota USA Foundation at Toyota Motor
North America. “Through our educational outreach, Collaborative Safety
Research Center and numerous partnerships with leading hospitals,
nonprofits and research universities nationwide, Toyota is engaged
extensively in programs that help ensure that drivers and passengers are
safe at every stage of life.
Buckle Up for Life is a vital
commitment for Toyota, and we are proud to be working with the visionary
medical staff at Cincinnati Children’s and with local hospital partners
across the country to expand its reach.”
Toyota’s support for
Buckle Up for Life is part of the company’s
ongoing commitment to help make local communities safer and stronger.
company has contributed more than half-a-billion dollars to
nonprofits throughout the U.S. over the past 20 years.
Today’s announcement was made at the National Council of La Raza annual
conference in Las Vegas.
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